Tuft the World

Tuft the World is an online retailer that not only sells the tools and materials needed to create tufted rugs, they’re a vibrant community of tufting-enthusiasts. In collaboration with designer Lucy Price, we created a full visual identity for both the Tuft the World parent company and their line of eco-friendly yarns. After a full discovery phase, we came up with a logo suite that reflects the spirit of their community and can be used in endless applications. In addition to custom stationery, user guides and packaging, the t-shirts and enamel pins allow the Tuft the World customers to show their tufting pride.

• Client: Tuft the World

• Design Partner: Lucy Price